Google’s Spooktacular Hallowe’en Search Trends

It’s the time of year where we carve pumpkins, go trick or treating and don ourselves in fancy dress costumes to celebrate Hallowe’en, or All Hallow’s Eve. The history of Hallowe’en is extensive, and represents the end of summer and the subsequent harvest, and is an...

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Google Extends its Presence to Mobile Payments

The further into the 21st century we go, the easier it is becoming to pay for things and the more convenient retailers are making consumers’ lives in order to spend their money on their products. It’s hard to believe that chip and pin has only been around since 2006 and contactless has...

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Facebook’s New ‘Explore’ Feed Takes Off

If you’re a Facebook user (and let’s face it, who isn’t these days!), you’ll be more than sensitive to any changes or updates that occur. If you’ve been using Facebook from the time it exploded in popularity back in the mid-noughties, you’ll be familiar with how...

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How to Boost Your Conversion Rate with Live Chat

You may have seen when shopping online or browsing a website that a little chat box appears, usually in the bottom right of your screen encouraging you to start a conversation with a brand representative. Most people will be familiar with the function now, but if you have never used the function or...

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Maximise the Impact of your eCommerce Calls-to-Action

Having a call to action (or a CTA) on your eCommerce site is an essential function, but most companies won’t think too much about what their CTA is, how it’s organised or what it looks like on the page. This can be a huge oversight, as it can have a dramatic effect on how your […]

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