Conversion Rate Optimisation
CRO is a key element of modern day E-commerce. Making sure every aspect of your website and digital strategy is optimised so your customer converts, we combine industry expertise with data gathering, testing and analysis. Using the latest strategies and techniques, we help you turn your website into a smoothly operating machine, getting the most from your customers and maximising your revenue.
One of the most valuable assets an E-commerce business has is the data their website generates. Putting that data to beneficial use, however, is another story. We combine this data with other analytical research and generate a complete overview of your customers behavior, product and category conversion data, traffic data, demographic data and more to produce something which you can then action business decisions from.
Often, it can be harmful to jump in all guns blazing and commit to untested changes to your website. Whether you’re tweaking your email newsletter format or your website checkout page, unless you know for sure the effect of what what you’re doing has on your websites performance, there is little point in doing it. Testing gives us the knowledge that we need to determine what works the best and what doesn’t, and that gives us the ability to make logical, fact based decisions.