In today’s market, social media plays a huge part in the success of any company’s digital marketing strategy. Seems obvious, right? Well, it seems several companies of all shapes and sizes are not using social to its true full potential! ‘Likes’ and ‘follows’ are still important, but not the be all and end all – social requires a unique set of skills in order to fully understand the needs of your audience. Whether you are a small or multi-million-pound business, our social media tips will help you stay ahead of the game.
Create Dynamic Facebook Ads
Ever wondered how you can reach out to those potential customers who might otherwise slip through the net? Well, with Facebook Dynamic ads, not only can you re-target customers who have already shown an interest in your site, but you can reach out to them through a variety of devices. The great thing about Facebook’s Dynamic ads is that they’re easy to create; and once set up, they do all of the hard work for you! Upon creating your campaign and uploading your product catalogue, your dynamic ad will then reach out to the right people with the right products, keeping important information such as prices and availability up to date.
Re-Targeting through Facebook
Ever scrolled through Facebook and noticed that jacket you’ve been eyeing keeps popping up? Well, that’s no coincidence. By re-targeting your visitors and customers, you are able to provide them with the information that they are interested in. This enables you to reach out to potential buyers to complete the sale. There are a number of different strategies you can take, such as bringing an item they once view that has gone to sale to their attention, or reminding them of a product they’ve viewed more than once on your site. It’s all about keeping a strong presence throughout, and focusing on showing the customer exactly what they want to see.
Help your audience relate to your brand by showing humour and emotion, after all, it’s called ‘social’ media for a reason! If your customers are seeing the same type of posts time and time again, they will start to lose interest. The beauty of social media is that it enables you to reach your target audience in a variety of ways. You can really utilise your social platforms to raise brand awareness, post relevant information to those who want to see it and, of course, re-target your viewers and customers to keep them updated on products, changes and additions. It’s also important to figure out what kind of look you want to go for and keep it consistent across your social platforms, as this will ensure your audience sees that your business is consistent and committed!
If you need help managing your social channels to push it further than just a daily wall post or a brand awareness advert, get in touch with us today and we can help you create a dynamic strategy to not only reach your audience, but personalise their Facebook experience further with your brand. Give us a call on 0113 833 0415 (Leeds) or 0207 078 9651 (London) for more information!