Is Social Commerce Likely to be the Next Big Trend?

With the most recent generations being largely dependent on mobile, more and more retailers are taking to social media platforms such as Facebook and Instagram to grab the attention of potential customers and slowly introduce the idea of social commerce.  Other than the odd success such as the...

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Five Things You Need to Know About Black Friday

Seen as the biggest Christmas shopping event of the year, Black Friday and Cyber Monday are almost here! With the deals already begun and news stories surrounding the day everywhere, it’s difficult to ignore if you work in retail or eCommerce, or even just love shopping. The largest shopping...

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Instagram Redesigns Call-to-Action to Match Adverts

As a brand or a company, you’ll be more than aware of just how valuable social media is to your brand. If you work in social media, you probably spend most of your day on Instagram trawling through competitors’ photos, posting content and reaching out to potential new followers or users...

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Google’s Spooktacular Hallowe’en Search Trends

It’s the time of year where we carve pumpkins, go trick or treating and don ourselves in fancy dress costumes to celebrate Hallowe’en, or All Hallow’s Eve. The history of Hallowe’en is extensive, and represents the end of summer and the subsequent harvest, and is an...

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