PPC: Why It Is Essential for All Businesses

PPC, also known as pay-per-click, is an online marketing tool that diverts potential customers to websites. PPC is looked at as one of the most essential aspects of marketing in order to build a business quickly and effectively. There are multiple platforms that you can do pay-per-click on, however...

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Checking and Understanding Your Adwords Quality Score

The Quality Score in Google Adwords is the rating or score Google gives you on a keyword level. It is essentially a score letting you know how relevant your campaign is in relation to your keywords and it is based on a number of different factors such as ad relevancy, landing page relevancy and...

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