Is Social Commerce Likely to be the Next Big Trend?

With the most recent generations being largely dependent on mobile, more and more retailers are taking to social media platforms such as Facebook and Instagram to grab the attention of potential customers and slowly introduce the idea of social commerce.  Other than the odd success such as the...

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Instagram Redesigns Call-to-Action to Match Adverts

As a brand or a company, you’ll be more than aware of just how valuable social media is to your brand. If you work in social media, you probably spend most of your day on Instagram trawling through competitors’ photos, posting content and reaching out to potential new followers or users...

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Google’s Spooktacular Hallowe’en Search Trends

It’s the time of year where we carve pumpkins, go trick or treating and don ourselves in fancy dress costumes to celebrate Hallowe’en, or All Hallow’s Eve. The history of Hallowe’en is extensive, and represents the end of summer and the subsequent harvest, and is an...

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Facebook’s New ‘Explore’ Feed Takes Off

If you’re a Facebook user (and let’s face it, who isn’t these days!), you’ll be more than sensitive to any changes or updates that occur. If you’ve been using Facebook from the time it exploded in popularity back in the mid-noughties, you’ll be familiar with how...

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Twitter Trials 280-Character Tweets

Social media site Twitter announced last night that it is to increase its character limit up to 280 characters from the 140 character limit that has been in place since the site began. The new character limit is to be used in a trial period of time for a small group of users before hopefully...

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The New Snapchat Maps Feature – Yay or Nay?

The latest news hitting the mobile technology world comes in the form of the new Snapchat Map feature, or “Snap Map”, which launched at the end of July. No doubt you will have heard all the press surrounding the update in the news recently – but what does it all mean?  The main feature of...

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