Ecommerce is getting better and better. The figures back it up too, with more people actively buying online than ever before. Technology is helping us navigate and avoid the old pitfalls of buying clothes, food, electronics etc online – and the better it gets, the more we buy. So, we’ve...
With the most recent generations being largely dependent on mobile, more and more retailers are taking to social media platforms such as Facebook and Instagram to grab the attention of potential customers and slowly introduce the idea of social commerce. Other than the odd success such as the...
A huge initiative has taken place in the tech advertising world as the murky waters of digital advertising have become so muddied that the IAB (Interactive Advertising Bureau) has stepped in and taken control. The IAB has introduced a ‘Gold Standard’ programme which launched on the 18th...
As a brand or a company, you’ll be more than aware of just how valuable social media is to your brand. If you work in social media, you probably spend most of your day on Instagram trawling through competitors’ photos, posting content and reaching out to potential new followers or users...
It’s the time of year where we carve pumpkins, go trick or treating and don ourselves in fancy dress costumes to celebrate Hallowe’en, or All Hallow’s Eve. The history of Hallowe’en is extensive, and represents the end of summer and the subsequent harvest, and is an...
If you’re a Facebook user (and let’s face it, who isn’t these days!), you’ll be more than sensitive to any changes or updates that occur. If you’ve been using Facebook from the time it exploded in popularity back in the mid-noughties, you’ll be familiar with how...
All big social media fans will know that Facebook’s ‘Stories’ was introduced earlier this year and allows users to create montages of their day by a collage of photos and videos that disappear after 24 hours. The function is similar to Instagram and Snapchat’s story...
Social media site Twitter announced last night that it is to increase its character limit up to 280 characters from the 140 character limit that has been in place since the site began. The new character limit is to be used in a trial period of time for a small group of users before hopefully...
In light of yesterday’s announcement from Disney, regarding their decision to drop their deal with Netflix and launch their own streaming service, Facebook have brought to light their own intentions of a new video service, said to rival industry giants including YouTube, Amazon Prime and...
The latest news hitting the mobile technology world comes in the form of the new Snapchat Map feature, or “Snap Map”, which launched at the end of July. No doubt you will have heard all the press surrounding the update in the news recently – but what does it all mean? The main feature of...