We always start with the objective. Our strategy then details how we will achieve it. Some agencies will write their content without any plan, in the hope that it generates the right traffic. Knowing what success looks like and having the roadmap to get there gives us the ability to achieve your goals and ensures a greater return on investment. Whether your aim is to generate backlinks or directly increase your traffic via referrals, an intelligent strategy is the difference between success and failure.
When you understand your audience and you know what and when to present to them, you need to flex your creative muscle. Providing content in a format that resonates with your consumer, from infographics to podcasts, it will ensure you get the best result. Stunning visuals and well presented content not only benefits you, it benefits your audience. Content marketing is so much more than just words, it’s a creative process.
Creative and unique content on your site can come in many forms – whether the aim is to attract customers or to improve your organic visibility with optimised landing pages, on-site content is a must have in any SEO campaign. Not only do regular content updates appease Google and let them know you’re a reliable and current source of information, optimised copy boosts your keyword signals and lets them know exactly what they should be ranking you for.