The further into the 21st century we go, the easier it is becoming to pay for things and the more convenient retailers are making consumers’ lives in order to spend their money on their products. It’s hard to believe that chip and pin has only been around since 2006 and contactless has been around since 2007 (with the £30 limit being in force since 2015 in the UK). With the introduction of mobile payments, there is Apple Pay, Samsung Pay, Android Pay, Fitbit Pay, etc, so it was only a matter of time before Google brought out their own payment service.

Google announced earlier this week that it has now launched a new mobile payment service which owners of Android phones can use to pay via various apps and places across the world. More retailers will be allowing you to pay via Google Pay soon and Google is encouraging business owners to get started with their Google Payment API, advising that they’re adding new payment providers all the time. They’ve created a developer doc to advise for anyone wanting to know more.

As Google is such a trusted household brand, the payment service is bound to be popular amongst users. When you pay with Google, you can use any of the credit or debit cards you’ve added to your Google Account from Google’s various services such as YouTube, Chrome, Play or Android Pay. When you purchase something, Google uses all your previous info and sends the merchant all your payment info and shipping addresses form the information you’ve previously inputted on a Google product and it’ll then be processed like any other purchase. If you haven’t any information set up previously, then you simply add all your details to the system and then it handles the checkout process for you. This streamlines the service for users and means there is no typing required when purchasing something online, saving time and hassle for consumers. 

This is how easy it is to use on the Instacart app, as shown in Google’s blog:

 

 

Google’s payments centre states; “All your payment info. One secure place. Add a way to pay in Google Play, then use it everywhere on Google. Keep track of transactions and manage your payment methods, subscriptions, and services here in the payments centre.” 

 If you want to discuss your strategy, get in touch and come in for a coffee and a chat to discuss.


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