In layman’s for me, please.

In a nutshell, Google are changing the way they crawl and index your website. Rather than their little Google bots crawling and viewing your website as if they’re seeing it from a desktop, they’re changing so they see it from a mobile view.

What if I don’t have a mobile-friendly site?

Historically, Google have always tried to scare us with hints and ‘tongue slips’ that websites not adhering to various upcoming updates may see drops in rankings. In this instance, they’re reassuring us that if you don’t have a mobile website, you’ll be ok.

That means that Google will still crawl and index your desktop-only website with their mobile bots, and they will still rank you the same on desktop. Naturally, if you don’t have a mobile friendly website or version, your site won’t be doing so well in mobile results anyway, so it’s unlikely much will change there.

How does the current index work?

Google indexes & ranks websites based on the desktop version of your website, that goes for mobile and desktop searches. The difference for mobile though, is that after this index is taken, another algorithm used to detect mobile-friendliness is then run and boosts the mobile-friendly sites over those less mobile-friendly.

What do I need to do?

You don’t need to do anything. You will likely already be seeing different results in your searches as they test and roll things out. It won’t be fully rolled out for some time though, and as with everything ‘Google’, speculating accurately is almost impossible. For now, what you need to do is exactly the same as it has been since 21st April 2015. Make sure your website is mobile-friendly and make sure you’re following best practices by checking your mobile friendliness using tools like Google’s mobile friendly test.

 

If you need any further information about this topic, or any others, get in touch with us.


LATEST POSTS

Five Things You Need to Know About Black FridayFive Things You Need to Know About Black Friday

1 hour ago READ

Are You Prepared for Black Friday and Cyber Monday?Are You Prepared for Black Friday and Cyber...

3 weeks ago READ

IAB Forces Tech Giants to Clean Up AdvertisingIAB Forces Tech Giants to Clean Up Advertising

3 weeks ago READ
ALL POSTS