Email marketing is one of the most effective ways of marketing, with over 3.7 billion email users in the world currently. Email marketing has been shown to be one of the most effective return of investment strategies, for every £1 that is spent on email marketing, the ROI is £38 (or $44 in America). Furthermore, 59% of marketers say email is their biggest source of ROI.
There are multiple different things you can do with email marketing, from standard email campaigns, to triggered automated campaigns, and flow sequences etc. Marketing automation is a fantastic tool that can increase your open rates by 70.5%. These automated flows and triggers can be achieved on specialist email platforms such as Klaviyo, or DotMailer. The great thing about automated campaigns is they are completely flexible with the capabilities you can achieve from them. For example, you could set up an ‘Abandoned Cart’ campaign targeting those who did not go through with a purchase. These types of trigger campaigns are highly successful, as you are enticing the customer to purchase an item they were originally interested in.
Welcome emails are also a great way to sell your products through email marketing. A series of welcome emails are incredibly effective; on average, 320% more revenue is attributed to them on a per email basis than other promotional emails. Welcome emails are great for giving a customer a more personal experience, which can entice a customer to be more willing to purchase from you. Consumers who purchase products through email spend 138% more than those that don’t receive email offers, and personalised emails deliver 6 times higher transaction rates, as well as improving CTR by an average of 14% plus increasing conversions by 10%. Therefore, when you are setting up your welcome series automated emails, ensure you are making it personal for the customer.
Including videos in your email campaigns can lead to an incredible 200-300% increase in CTR! We urge that businesses start to delve into the idea of email campaigns that include video, this will drive more traffic towards your website, plus subsequently speaking, lead to more conversions. The top 3 uses of email marketing are newsletters (66%), promotional content (54%) and welcome series emails (42%). As you can see, newsletters lead the email marketing industry. This is a great way to include your customers in the personal experience of your business; offer them exclusive offers and discounts, industry news etc. Newsletters are a fantastic way to boost the traffic towards your website.
In conclusion, Email marketing can be a HUGE advantage to your business, after all, email generates around £29bn retail sales annually. We can guarantee that most of your competitors will be doing automated campaigns and newsletters, so why not beat them at it!
If you are interested in generating a higher conversion rate and more sales for your company in 2019, give us a call on 0113 833 0415 to speak to one of our consultants!