Did you know that today, there are more mobile devices than there are Human beings in the world? Have you also heard that more people today own Mobile Phones than have ever owned a Land Line? The mobile market is growing rapidly, and with it the success of many businesses due to their mobile optimised websites. If you think about how many people own a mobile device, with internet access, and how many people you see day in and day out browsing the web on their phones, it’s clear to see how it’s become so vastly popular. With so many websites now optimised for mobile use, mobile users are being given a simple, efficient way to browse from the ease of their mobile device, with high expectations of how the process should go.

What is mobile optimisation?

When surfing the internet, whether it be via desktop, mobile or tablet, you may notice a change in the layout of the sites depending on the size of the screen (or viewport) you are using. Some of these sites have responsive design, some may have dedicated mobile websites, and some aren’t optimised at all. One key aspect of online browsing for any consumer is to have the ease of having what you want in front of you, as well as being able to navigate around the site comfortably in order to get to where you want to be. If you were to go onto a website on your mobile, that hadn’t been mobile optimised, you would notice the website would not fit to scale, the content sizing would be all wrong and it would be extremely difficult to navigate around the site. Mobile optimisation allows the website to fit perfectly to the size of the screen that you are using, ideally through a responsive design, with usable navigation menus, easily readable content and clickable links etc. Having this easier access is more likely to encourage consumers to shop on your site, as they will see that they can shop with ease.

Responsive design

Responsive design is the holy grail of mobile optimisation. It is about designing the website for mobile right from the start. So we’re not coming to it after and scratching our heads to work out how we can make this existing website mobile. Responsive design is the designing and building of a website so it responds to different viewports. If you squeeze your web browser and you see the website contents shift around to find the best possible placement and size to ultimately give you the best user experience – this is responsive design. This means you will have the very best possible levels of optimisation and users will have the best shopping or browsing experience. It’s the best way to tackle mobile optimisation, which, unfortunately for some, means building an entirely new website.

Why is mobile optimisation Important?

Mobile Optimisation is essential for nearly every single website. Having your website compatible with different browsing tech will instantly encourage sales. Studies show that over 50% of mobile users will use the internet each day, and the number of impulse buys from a mobile device over a desktop is considerably higher. Not only does a mobile optimised website highlight the quality and efficiency of a brand, consumers will gain more confidence in your brand given they received a positive browsing experience, which may then encourage them to browse your site again via desktop and users are actually more likely to convert on desktop if they’ve previously visited your website on mobile.

How will it help me?

With social media growing so rapidly in the mobile industry, it is becoming more and more popular to share, tweet, ‘check-in’ and post status’s. If a mobile user is visiting your shop for example, you may find that they tweet about their experience or write a Facebook status, tagging you and linking to your site. Similarly, if your website was shared via Facebook or Twitter, the viewer will instantly be redirected to your site and this will generate the initial impression that they have on your brand as a whole. If you’re an e-commerce trader, mobile optimisation is essential for conversions in this modern age. If you’re not, it is still very important to keep people on your site and gain that readership or encourage those goal conversions i.e. sign ups / contact requests. If you’re not optimised, most users will bounce straight off your website and go to the next person who is.

With more and more websites becoming mobile optimised, there’s a strong competition for the appearance and quality of your brand. First impressions count for everything and in the growing mobile market, giving yourself the advantage of being optimised will undoubtedly add huge benefits to you and your business.


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